Stone Independent: branding + marketing design
The Stone Independent School, a 7-12 independent school that opened its doors in fall 2017, is founded on a different kind of pedagogy. While it offers the rigor of a traditional college-prep curriculum, it's core also comprises experiential project-based learning, empathy, ethicality, gratitude, service, and travel. Thus, the branding, marketing and admissions materials had to offer something different. This is not a typical educational experience, and the non-traditional logo, earthy color palette, pithy messaging and overall design aesthetic all work to reinforce that message.