New Mexico State Univ.: branding + marketing design
A suite of prototypes for the redesign of New Mexico State University's marketing materials. The main goal for this marketing effort was to make NMSU stand out among its competition, to visually separate it from the more urban universities nearby that prospective students look to when considering their higher ed options. One of the most alluring aspects of NMSU is its picturesque setting — vast landscapes, towering mountains, postcard-worthy skies. This suite of materials seeks to hammer home the appeal of those landscapes, while capturing the spirit of the college experience.